The Embroidery Shop

Identity for a small retailer of embroidered corporate, work and casual clothing. With the primary focus on corporate clients and workwear, my logo design uses a simple, strong title with just a small detail feature using the three spots. The teal colour choice was made to offer something suitably bright for clothing, whilst strong enough for corporate acceptance, and was also very needed to highlight the somewhat hidden retail location. The spots and curved containers were used throughout stationery items, print marketing and signage applications.