enRICH KIDS

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by  rylee 
| Thu, 3 Nov, 2011

Logo for the enRICH KIDS series of books and learning products for children and their parents, created by Robyn Iommazzo and Justine Thomson. Teachers can use products such as the BIG WIN Financial Literacy Program to help kids learn about financial planning, and all the family can get on the road to financial freedom with Are We There Yet?

Original concepts explored many ideas for an identity mark fitting an appropriate 'kid friendly' style, suitable for the specific target age group. The balloon became a popular iconic visual component and the finished logo features hand drawn type in a playful, yet structured arrangement.

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