Jadara

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by  lucaruszel 
| Thu, 21 Aug, 2014

Fund management company based in Dubai, focusing on exotic emerging markets (i.e. Middle East, Africa). "Jadara" is an Arabic word meaning merit, competence, leadership. We have tried out a lot of ideas, but the one that stood out was a symbol of an olive tree, suggested by the client. It convincingly conveys values most important to Jadara — strength, determination, wisdom, stability and sustained growth. Custom made lettering, that subtly reminds Arabic typography, completes the design.

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