My Hub from the C...

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by  mymcreative 
| Thu, 10 Jun, 2010

Carphone Warehouse were developing a new online digital platform that could store all of your videos, music, photos and data safely online. They needed a new brand to show this service called 'My Hub'. The idea was using references from barcodes to show the digital nature of the service and using the colour to show diversity, the Carphone Warehouse endorsement had to be included to give the new brand some trust with the target audience.

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